A third party is always contracted by huge companies to do survey for them. This will require field work with lots of legwork done. In many instances, the contracted party accepts a number of companies simultaneously, thereby increasing the number of task to be done and employing additional contractual to do the survey. Imagine, for instance, a server does a 10-company survey, each with a minimum of a 1,000, say household to cover with an average 5 persons per survey; you are already talking of about 50,000 individuals to cover. This is a lot of survey! Given the huge number of data gathered, the encoder then segregates the survey on a per account basis and inputs the data one by one into the system. Chances of duplication are greater in this situation. Surveys done usually include names, address, contact numbers, mailing address, area codes, gender, likes and dislikes, income and email address of the person interviewed. Now, with this kind of survey, possibility of survey done from one company to the other can be interchange. Encoders may not be able to see the error committed and it will now result to a distorted database once report is generated. It does not show the true pulse of the market! A software is needed to address this concern and only a dedupe software for database servers servers can undo this mistakes.
Quality software provider dataqualityapps can install into your system tools that can help you merge and purge your data lists. It is software that can tolerate errors and help you generate a more accurate report for your favorite clientele. Check it out.